We all make mistakes
Every one of us makes mistakes. This is certainly true in the world of business. As hard as we try to do right by our customers, things go wrong from time to time. Sometimes it is a relatively small thing—like a defective product or a shipping delay. Sometimes it is a much bigger deal – an employee makes an inappropriate statement that is picked up by the press, or an error while filing taxes turns into an embarrassing public affair.
These events impact the brand of the business and the individual in question—and unfortunately, not in a good way. So how should you respond when something goes wrong?
Nobody is perfect— we all make mistakes. How you respond to mistakes can determine the fate of your brand and ultimately your business.
